Jeremiah Smith Fronts Adidas' New NIL Campaign 'Show 'Em'
Ohio State receiver Jeremiah Smith stars in Adidas' new NIL campaign, narrated by his father and centered on his upbringing in Miami Gardens. Smith carries a $5 million On3 NIL valuation, among the highest in college sports.
Ohio State wide receiver Jeremiah Smith is the center of Adidas' new "Show 'Em" campaign, part of his NIL deal with the apparel company, according to the Sports Business Journal. The campaign launched with a video narrated by Smith's father focused on his upbringing in Miami Gardens.
Smith, now a junior, carries a $5 million On3 NIL valuation, ranking among the highest in the country. He signed with Adidas last year after leading Ohio State to a national title as a freshman.
The campaign also features athletes from Smith's alma mater, Chaminade-Madonna High School.