Jaylen Brown Fires Back at Anthony Edwards Following Viral Adidas Commercial Roast
Jaylen Brown reacted with humor to Anthony Edwards' recent Adidas commercial, which poked fun at Brown's hair-spray controversy. Brown joked that Adidas should expand its sponsorship of Edwards to include condoms and condominiums while maintaining that the friendly banter between the two Atlanta natives remains lighthearted.
Boston Celtics star Jaylen Brown recently offered a humorous response after Minnesota Timberwolves guard Anthony Edwards targeted him in a commercial released by Adidas. According to reporting by Complex, the playful back-and-forth stems from a promotional ad campaign launched in September to showcase Edwards' new AE 3 signature sneakers. In the, Edwards assumed the role of a host on a fictional late-night talk show named Minnatlantasota. During the broadcast segment, Edwards delivered jokes aimed at fellow NBA stars.
Complex reported that Edwards singled out Brown as an old boy from Boston, cracking a joke that both Brown and Los Angeles Lakers star LeBron James had a lot of enhancements taking place in the locker room. The quip was a direct nod to a prior situation in which cosmetic hair spray used by Brown reportedly rubbed off onto opposing players' jerseys during games. Additionally, Edwards took a jab at James' career history, jokingly suggesting the veteran could not handle the cold weather conditions in Minnesota.
Seeing the, Brown delivered a lighthearted counter-response directed at both Edwards and the athletic apparel manufacturer. According to Complex, Brown openly wondered if Adidas crafted the script specifically to spark tension between the two stars. Expressing playful disbelief that his friend would participate, Brown stated that Adidas wrote the material and was trying to drive a wedge between them. Brown then escalated the humor by suggesting that Adidas broaden its endorsement obligations to cover other areas of Edwards' life, joking that the brand needed to provide Edwards with condoms and even sponsor condominiums for him.
Despite the competitive banter broadcast in the commercial, the exchange highlights a long-standing personal relationship between the two elite athletes. As reported by Complex, both Brown and Edwards grew up in the greater Atlanta area, and their rapport features ongoing friendly trash talk that long predates commercial endorsements. That playful dynamic was previously on display during NBA All-Star Weekend in February, when Edwards joked during media sessions that Brown was the one player in the NBA he would never allow to date his sister.
Brown's perspective on the commercial is notably framed by his personal history within the athletic footwear industry. According to reporting by Complex, Brown previously held an endorsement partnership with Adidas before parting ways with the brand to become a sneaker free agent in 2021. He later took an independent path by founding his own footwear brand, 741. Even while teasing Adidas for its marketing script, Brown showed respect for Edwards' signature line, describing the AE shoes as fire and acknowledging that the brand is currently setting the wave in basketball footwear.