Texas Guard Isaiah Johnson First to Sign NIL Deal With Dwyane Wade's Way of Wade
Texas sophomore point guard Isaiah Johnson has become the first NIL athlete signed to Dwyane Wade's Way of Wade brand under Li-Ning. The deal marks the brand's first direct move into college basketball.
Texas sophomore point guard Isaiah Johnson has become the first NIL athlete to sign with Dwyane Wade's Way of Wade brand under Li-Ning, according to Sneaker Shop Talk. "I bring a lot of unique skills to the table," Johnson said of the partnership.
Way of Wade operates through Wade's partnership with Li-Ning, the Chinese sportswear company that has helped distribute his signature line globally. Signing Johnson gives the brand its first direct connection to the college game.
The move reflects how NIL deals now let brands build relationships with college athletes ahead of their professional careers.