Why African Music Still Hasn’t Built a Real Merchandise Economy
For many African artistes, merchandise begins and ends with a T-shirt bearing their name. In other music markets, the T-shirt is only the beginning. By Deborah Oyedijo A name in cursive font. An album cover printed across the chest. Maybe a slogan fans already know. Put it on a shirt, announce it on Instagram and,… The post Why African Music Still Hasn’t Built a Real Merchandise Economy first appeared on Afrocritik .
For many African artistes, merchandise begins and ends with a T-shirt bearing their name. In other music markets, the T-shirt is only the beginning. By Deborah Oyedijo A name in cursive font. An album cover printed across the chest. Maybe a slogan fans already know. Put it on a shirt, announce it on Instagram and,… The post Why African Music Still Hasn’t Built a Real Merchandise Economy first appeared on Afrocritik.
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